Introduction to Popular Culture Studies

Spreadable Media Reflection

Posted by emilyfalicaa on January 25, 2017

The idea of media being spreadable seems like a simple one to comprehend if you spend anywhere near as much time on social media and Google news as I do, but how it can play as a main factor in promoting a news source was never a thought that crossed my mind till reading these first chapters of Spreadable Media.  If anything, it seems to have become the most important part of establishing and maintaining a successful network.  After World War 2, European newspapers like Agence France Presse and Reuters only had to publish material and get it out in the world to bring in profits because there wasn’t a hyper-competitive news market internationally speaking [1]. Although Reuters was based out of London, the news circuit was so small that they were popular globally. But as times changed more sources were created making it very difficult to be known as one of the biggest papers. For example, in 1953 only 3 U.S. based newspapers could be bought anywhere in the United States (The New York Times, Wall Street Journal, and USA Today). But in 2014, there were 1,331 daily newspapers that can be accessed either online or in a store anywhere in the U.S.[2] This is where spreading media separates the Citizen’s Times of Allen County, KY from The New York Times. In response to a more competitive market, news sources started converging to updated culture. In the 80’s there was an increase in publication numbers and shelves in stores. In 1991 the World Wide Web became readily available so articles started being published online, spreading media through an even larger server. Fast Forward to 2017, where spreading and expanding access to news is literally everywhere. To get a larger audience sources like National Geographic and The Economist have started Instagram accounts to spread news, Snapchat is utilized by CNN News, and Twitter has become known for spreading news uncontrollably fast in good and bad ways. Having hundreds of thousands of news sources a tap of a finger away has created the most competitive era of media to date. Survival of media has become a game of who can spread it the fastest.


[1] Mazur, Allan, 2006. “Risk Perception and News Coverage Across Nations”.

[2] https://www.statista.com/statistics/183408/number-of-us-daily-newspapers-since-1975/


4 Responses to “Spreadable Media Reflection”

  1. briannaembry said

    The creation of social media and the updates of technology had definitely changed the face of media today. Media can be spread much more easily and effectively by the simple tap of a screen or touch of a button. Social media in itself had changed the idea of media because often times, people rarely read the newspapers or watch the news anymore to get their information of current events. With updated resources, the media and latest news are being spread and noticed at a much faster pace.

  2. amycory said

    Media has greatly evolved in the past few decades alone. I would have to agree, when keeing up with the spread of media we gravitate towards the most fast passed and up to date resources available. The newspaper culture is slowly depreciating in the tangible sense, but through use of apps and websites we continue to choose our information from the most well known and reliable newspapers.

  3. nathanpowers22 said

    I agree that media has become hypercompetitive with the advances in technology that outmoded the printing press. However, I like that you made the point to not only acknowledge the rapid development of online publications via the Internet, but the growth of local newspapers as well in the 1980s. This underscores the idea that people have always wanted to share their stories within their social networks and local communities, and that technological improvements have simply made the resources to do so more accessible and affordable to a greater number of individuals and groups. I also think that it is important to note that media has not shifted focus to digital outlets solely because that’s where more people are currently. In fact, I believe the reason for this may be that in these places, Twitter most notably, media must be condensed it a succinct way that makes information available in smaller soundbites (for better or for worse).

  4. sydneyb612 said

    I thought this post was very factual. I learned a lot of things I did not know. Learning about so many things in the news and how they relate back to these articles is very interesting. This is a knowledge that is so different from the things I know and the way I see things, which is a nice new point of view to have.

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