Introduction to Popular Culture Studies

Introduction Reflection

Posted by adusheck on January 25, 2017

Ultimately I found the text to be very interesting as it related to things that I see in my everyday life online, although I didn’t realize that these things were happening for a specific purpose or that websites for things like clothing companies were counting how long viewers stayed on the site or how many views they received. This is obvious for sites such as Youtube, Twitter, Instagram, and Facebook as these websites display how many views, likes, or comments that a post receives, whereas for clothing companies you can’t see how many people looked at the same pair of jeans that you’re thinking about buying. Before reading the text I didn’t really think about how companies monitored their websites other than by sales. Clearly clothing manufacturers need a neat looking website to draw you in but I didn’t think that they necessarily cared how long you spent on their site or how often you looked if you weren’t actually buying something. Another thing that stuck out to me was that companies purposely make it to where you cannot go back on their website causing you to spend more time on their page, if anything before reading this I would have definitely thought that it was a flaw because when I am trying to shop I would rather have the option “continue shopping” rather than being forced to go directly to my cart and then back to where I saw something else because then yes it does take so much more time to find what I just saw because I wasn’t paying attention to what page number it was on. I feel like for me I would much rather be on a site that didn’t cause me to be stuck there because it makes the experience easier and therefore more enjoyable.

Aside from my online shopping addiction, I also noticed some crossover of subjects with my computer information systems class on the topic of exponential growth and the effect that technology has on that in general. Although this was not in this reading I just thought it was cool to share, Kodak went bankrupt in 2012 after refusing to go digital and was employing hundreds of thousands of people and Instagram is employing 13 people and is a billionaire company because of the role that the internet and social media plays in our daily lives without us even noticing causing some of the greatest economic disruptions such as Kodak and the newspaper industry exponentially.


4 Responses to “Introduction Reflection”

  1. nathanpowers22 said

    I think it’s interesting that you bring up the example of Kodak versus Instagram. I’m not well-versed on the subject, but I assume by “refusing to go digital,” you mean Kodak failed to establish an online presence by creating social media accounts for their company. To me, this example really highlights how difficult it is now for companies, franchises, etc. to operate on the traditional broadcast model alone, which relies entirely on the “stickiness” of the message(s) they advertise. Although the two companies may not be directly comparable (Kodak being in the camera/film industry and Instagram being a social media alternative to Facebook/Twitter), the disparity in success between them really boils down to how “spreadable” the media they produce are. I mean, when was the last time you saw a video of a Kodak commercial and thought to yourself, “I think my friends would really enjoy this?”

  2. emilyfalicaa said

    I’m really glad you brought up the online shopping point. It is one of my initial thoughts. I have always called that data sharing. Google collects your information, searches, purchases, and the such and sells that information (or rather spreads this data) to other companies so they can tailor your online shopping experiences. I used to find it super annoying that I would google search tapestry prices and for weeks have tapestry adds on my phone and laptop. But now that I know how it all works it’s actually pretty cool. I’m excited about this course because it dives deeper on how this works for more than just ads.

  3. tommistowers said

    I love that you used online shopping as a point, since I too love shopping. I did not notice the until I read your post. I too believe that if the website looks neat and cute you’re more likely to start hopping from their. If their website is cute then their clothing must be cute as well. I agree I wish all sites said continue shopping instead of worrying about what page you’re on at all times. I believe that if more companies do this then they will overall have a better success rate because it gets annoying to constantly go back and look where I just was. Good job and good points!!!

  4. sydneyb612 said

    I thought your point of view comparing online shopping and social media was interesting. Those have so many differences, but more similarities than I realized. This compare and contrast really makes me think, which is not something that happens a lot when you consume media. This post is something I could really relate to too, because online shopping and social media are apart of my daily life.

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