Introduction to Popular Culture Studies

What Music Meant to Others and How They Discovered Their Favorites

Posted by prestonperkins91 on December 6, 2016

Alex and I had many difficulties with the Vojo project. For one, it would give us a username that already existed, but would not give us a password. Secondly, the video on the Vojo website would not cooperate with us and would ask if we would like to open it in Outlook. I tried sending it to myself through my student email, but then it asked me if I wanted to open it in Gmail. I tried, but it failed. It eventually gave us about four other options to watch in other messenger apps, but none of them would open the video either. Thankfully, after all of the trial and errors that Vojo gave us, Sam finally gave us an alternative, using the “ever so easy” Fold. After asking multiple people, particularly ones that I knew were more enthused about music than I was, we were able to get the following question answered: give a brief description of a time when they discovered or interacted with a piece of music in a memorable way. Through a close friend or relative, a record store, an online community/blog, or a radio broadcast, all that is required is that it means something to them.

I was quite surprised, yet pleased, to get as many as ten separate responses from people in a single night, unlike the previous projects, where people that we needed answers from did not know what to say or seemed a bit too lazy to even get involved. However, this is music we’re talking about, a powerful, spreadable experience for many people and generations. It’s been spreading through the media ever since the early inventions of the radio and record player. In fact, music is such a powerful thing; one can look up spreadable recordings from 100 years back, along with hearing more modern performances from music that was written centuries ago. The internet truly helped music with a really heavy dose of “spreadability” Even websites like Myspace, the precursor to Facebook, is dedicated to practically only music now. Thanks to the internet, anyone can create their own albums and spread it anywhere in the world, and anyone can find such music, if only they search. To me, it seems that many underground musicians are more passionate about their music than the more mainstream musicians, such as the kind that is played on the radio or performed on television and in movies.

In conclusion, the pace that music spread is larger than ever before, doing nothing but spreading quicker and quicker as each new day passes. If you’re into making music, and have enough knowledge about computers to put your music online, the internet can not only be the best tool to use to spread your music, but your best friend. There’s practically no point in handing out mix-tapes at gas stations anymore, but instead one can simply say, “Look me up on this website.” There are still some bugs throughout the different websites, such as Vojo, and hopefully they are able to fix the issues. If so, it will do nothing but help the future of spreadable media to grow faster as each day goes by.



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