Introduction to Popular Culture Studies


Posted by dbolster08 on November 17, 2016

This book was an eye opening read which really expanded my knowledge on how media spreads .  I never really noticed how many different ways there are for media to spread through different platforms today.  People are tweeting news updates, snapchatting with election filters, and facebooking updates and people see these far quicker than they would’ve on some news website.  News is all around us whether we notice it or not.  The key component in all of this is us.  We are the most important and affective part of spreading media.  There is no app or website out there that can spread something as quickly and effectively as the word of mouth.  People have hundreds of encounters a day and are transferring information to each other in forms of conversations and such.  This class and book really shed some light on the fact that our constant interactions are what leads to news reaching some kind of online platform to be spread everywhere.  The only way a topic, meme, video, etc becomes widely popular is by the sharing and promotion of people like us.  The more we are entertained the more we share with our peers.



4 Responses to “Conclusion”

  1. toppermike said

    Entertainment as spreadabiity only makes sense. The more we like something, the more we are inclined to talk about. After all, the reasons the Mario brand is so strong today is that people continue to enjoy the games. The reason everyone knows what you’re talking about when you mention Breaking Bad is the show was critically beloved by pretty much everyone who watched it and wasn’t immediately repulsed by the concept of a man dealing meth to pay for health care. The reason schools still teach Shakespeare is that his plays have been well-liked and socially relevant for the past four hundred years.

  2. caitgate said

    This class kind of reminded me of analyzing a novel we read in English. We put a lot of thought in something that normally wouldn’t get a second look. A lot more goes into media than I expected. I feel like a lot of things that initially go viral eventually fade out but somehow still manage to stay around whether in memory or in heart. We play a huge part in media whether we realize it or not. It is us, the audience, that inevitably decides what gets spread and what dies out.

  3. mhlowhorn said

    I remember reading somewhere, either in this book or one of the articles we had to read, that word-of-mouth was the most effective type of advertising. It’s so interesting to think about. I never realized that the way we talk about media content could actually influence others’ opinions on them, but it definitely does! It has a much greater impact on pop culture in general, than I ever thought it did!

  4. prestonperkins91 said

    I know what you mean, spreadable media and word of mouth is a hella lot faster! I put CNN on sometimes in the background when I’m not really watching TV, incase any breaking news shows. But it seems now I get the information from friends and Facebook faster than using CNN for white noise, even if it’s something that was as important as an artists death, someone will call me before I’m even awake to turn on the old traditional news.

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