Introduction to Popular Culture Studies

Chuck vs. Leno (Make-up Post)

Posted by muranfox on May 6, 2014

I read the essay entitled “Chuck vs. Leno” on the Spreadable Media Website by Sheila Murphy Seles.

The essay begins by retelling the story of how Chuck fans ultimately saved the show from cancellation. When fans heard it was in its last season they took it upon themselves to insure it would continue. Wendy Farrington is the fan who is responsible for the launch of the event that ultimately saved the show. While fans wrote letters proclaiming their desire for the show to remain on the air, Farrington suggest a day where all the fans went to Subway to purchase a Footlong, and turn in comments as to why they were doing it. Subway was one of the more prominent sponsors of the show, and with the fans’ praises being turned into monetary value, they figured their worth would be more effective, and they were right.

On the other side of the spectrum, NBC made an attempt to make more money by introducing the Jay Leno Show. They removed a costly prime-time drama, and introduced a cheap show that could earn double the money even with low ratings. It tanked, everyone hated it, and it was eventually removed because the news was losing viewers from it. The essay ends by saying that the audience is valuable to the publishers and sponsors, but the content has “cultural value to viewers.”


2 Responses to “Chuck vs. Leno (Make-up Post)”

  1. brittanyjade22 said

    It’s kind of sad how so many tv show don’t become huge in popularity until they are off the air. Like in are last class how we were talking about the tv show Freaks and Geeks, and how it was not very popular when it first aired, but now it is making a comeback being shown on tv again and is even available on Netflix. Luckily Chuck was able to be saved by its fans before it was to late.

  2. hatim105 said

    It’s intersting to see the many ways NBC functions as a network that tries to make money instead of wasting a lot of it every year. The Chuck thing was one of the early forms of fans being influential and having a say, fast forward a few years later and networks have a lot more appreciation for fans and actually treat them like fans and not just regular viewers as they used to few them in the past.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: