Luke & Noah in the NYT
Posted by Nick S. on May 20, 2008
I’m almost certain the clip they used for the story came from LukeVanFan’s uploaded YouTube ‘Luke & Noah Story’ saga – interesting PGP/CBS didn’t even send them a press kit (or that they chose not to use it).
Anyhow, they got a nice story in the New York Times, which goes into a bit of detail about ATWT and its ratings rise amongst a younger demographic, suggesting that Luke & Noah might be responsible. This is interesting, because I would have posited that whilst the storyline does attract a younger audience, that audience is mainly watching via YouTube or web streaming on CBS.
It also manages to actually get to a really interesting point in the final paragraph, and then refuse to take it any further:
“Class used to be the axis on which so much of the turmoil on soap operas turned. Years ago Luke’s parents provided the drama on the grounds that his mother was an heiress and his father a stable boy. “As the World Turns” hasn’t done anything revolutionary with its gay kiss — gay characters on ABC’s “Brothers & Sisters,” on Sunday nights, display their affection for each other constantly — it has merely discovered the currency of the culture wars.”
…why couldn’t you take that further, NYT? Why, Ginia Bellafonte, why? Anyway, hopefully tomorrow’s promise of an epic Luke & Noah storyline will result in even more media exposure (and, one hopes, audience) for ATWT.