Chuck vs. Leno (Make-up Post)
Posted by muranfox on May 6, 2014
I read the essay entitled “Chuck vs. Leno” on the Spreadable Media Website by Sheila Murphy Seles.
The essay begins by retelling the story of how Chuck fans ultimately saved the show from cancellation. When fans heard it was in its last season they took it upon themselves to insure it would continue. Wendy Farrington is the fan who is responsible for the launch of the event that ultimately saved the show. While fans wrote letters proclaiming their desire for the show to remain on the air, Farrington suggest a day where all the fans went to Subway to purchase a Footlong, and turn in comments as to why they were doing it. Subway was one of the more prominent sponsors of the show, and with the fans’ praises being turned into monetary value, they figured their worth would be more effective, and they were right.
On the other side of the spectrum, NBC made an attempt to make more money by introducing the Jay Leno Show. They removed a costly prime-time drama, and introduced a cheap show that could earn double the money even with low ratings. It tanked, everyone hated it, and it was eventually removed because the news was losing viewers from it. The essay ends by saying that the audience is valuable to the publishers and sponsors, but the content has “cultural value to viewers.”