Tonight, we are old.
Posted by classypassi on February 14, 2013
The idea of “value” will reiterate our very first conversation in class and the concepts found in the Mad Men articles. It’s all about taste, guys. Even our blogs are. It all depends on what people prefer that triggers them to become an immediate extremist.
It is the everyday consumer that decides on what will be trending next, on top of media curators that study the public and help us make our decision by making certain trends have a comeback or cycle back from years past. ”Such ‘old stuff’ may have lost much of its economic value and cultural centrality but still carries enormous sentimental value for some enthusiasts” (Spreadable Media). For example, and an extreme stretch, the new Star Wars movie coming out. Is it as sentimental to fans because it is Star Wars? Does it have the same sentimental value to it because LucasFilms is now owned by Disney? Is this going to change consumers taste and value they have for this pop culture phenomena?
Items like the Furby, Cabbage Patch Kids, and Mr. Potato Head are what Spreadable Media’s references would call as “fast culture”– it is trackable. We knew it once existed and it’s coming back around for those who were attached to them and want that sense of nostalgia with them. The higher the demand, the easier the determination is to ”which trends to prioritize next” (Spreadable Media).