Stickiness and Spreadability Gangnam Style
Posted by ardrey821 on February 5, 2013
After our class discussion on stickiness and spreadability, numerous media examples overwhelmed my mind. The one that stuck to my mind the most would have to be the oh so popular Gangnam Style song and dance. This new gangnam style trend has been out since July of last year and has gained the attention of over 50 billion viewers nation wide. The reason why I think this song is so sticky is the fact that Psy has introduced a new way of dancing, in which he is pretending to ride an invisible horse.
Many people are intrigued by this because its not normally what is expected within the music industry nowadays. This also feeds into the spreadability factor as well, in the sense that this guy from South Korea could influence many peoples way of singing and dancing here in the United States. The first time I heard this song and saw the dance I was almost instantly hooked on looking up the lyrics and also determined to learn the dance. In the end, im glad the south korean guy Psy has introduced this unique gangnam style song to american culture. Now when I go to a party or social gathering with friends, and Gangnam Style starts to play, I all of a sudden become an expert at dancing to Gangnam Style.