Posted by jayykav on February 5, 2013
Alex Austin wrote “When entertainment providers are seen to have violated the implicit contract created by the audience’s expectations, they risk alienating their audience.” I honestly believe that most companies know that they are going to make money regardless of if people like the finished product.
Despite the fact that critics of media and the companies producing the media are well aware of their goal (to entertain audiences without boring or distracting them), I don’t believe that they care that much. Companies have that ability to make a TV show or movie look like it’s the only thing we will ever need to see via their advertising (whether it be a commercial or poster). Their goal is to get the audience to pay that $8.75 to see their movie. Once someone actually goes to view the work, regardless of the fact that we might find it less than satisfactory, the company has already has their ultimate goal – our money.
To me, the only way this ‘contract’ is relevant at all is if a company sits down, literally reads all if the fan mail that they receive, and bases their product directly off what the people have to say.