So, about this “Implicit Contract”…?
Posted by jelisacc on February 4, 2013
Alec Austin writes of the relationship of viewers and entertainers in his “Implicit Contract” essay. While we pay money for cable and to see movies we are supposed to get our money’s worth by being entertained. Sounds simple, right? Unfortunately, the deal is not as easy as it seems. I found this article very relatable because there have been numerous times where I’ve left a theater or finished watching the premier of a new show disappointed.
According to the essay, there are multiple consequences to a broken contract: dissatisfaction, withdrawal and boycotting. The whole point of this post is that I’m curious to know out of these three consequences, which one causes the most damage to a producer/director/musician/actor, etc?
With the recent inauguration and the Superbowl I know you all are probably “Beyonce’d” out, but I think this example supports my argument that boycotting is the worst consequence of a broken contract. In 2006 Beyonce released her first single, Deja Vu, for her album BDAY. Being the celebrity that she is, people expected that the video for the single to be extravagant, creative and unique. Fans were disappointed to say the least. As of that August, over 7,000 fans had signed a petition to Columbia records insisting that the video should be reshot, if not, they’d refuse to support it. The petition stated that the video was not “Beyonce quality” because it involved poor editing and awful wardrobe choices that had nothing to do with the music video. Petitioners attempted others to sign and to refuse to watch the video to avoid disappointment. The video was never reshot and received many negative reviews and even made Yahoo’s list of “Worst Music Videos” ever. Overall, music critics agreed with fans and “Deja Vu” is still known as one of, or maybe the worst, Beyonce music video ever created. I believe that if the fans never lashed out, so many people wouldn’t of thought so negatively towards the video. They pointed out tiny details that others wouldn’t have seen, therefore causing us to notice the unnoticed.
Fans have a bigger impact than many of us think and that’s why I believe that out of the 3 consequences, boycotting makes the biggest impact on those who are responsible to entertain. What do you think?