Your Daily Nuke
Posted by Nick S. on March 16, 2008
A quick search on YouTube for “As the World Turns” comes up with – in the first page alone – a CNN story on Luke & Noah, Luke & Noah’s kiss, Luke & Noah on the Ferry, Luke coming out, and Luke & Noah’s kiss (same clip). Searching for ‘ATWT’ produces a page almost entirely of Luke & Noah clips. One clip of their kiss has over 1.1 million views. There are a number of websites (lukeandnoahfans.com is one – a website I’ve only just come across, but has around 600 members, and judging from the forum is reasonably active) dedicated strictly to the couple, and gay news site After Elton reports fairly frequently on the storyline (as well as a Nuke sub forum, which also plugs this blog).
It’s fairly clear that Luke & Noah can be said to have something of a ‘cult following’ – that is, a number of people who are taking an active interest in the couple who are not watching the soap (or rather, watching it live, which is all advertisers really care about at this point). Furthermore, the people enjoying the story aren’t typical soap fans. The user responsible for the Luke & Noah story on YouTube (which is now, I think, at least on part 142) is a 28 year-old male. It’s rather stereotypical – but not unreasonable – to assume that a number of Luke & Noah fans are 18-35 males.
It would be interesting to find out exactly how Luke & Noah fans are getting their daily fix.I expect very few are watching the show directly, which leaves a number of options. People could be DVR-ing the show, or watching it online, but I’m unsure this is happening. Luke & Noah recaps on YouTube average around 12-14,000 viewers per part, which whilst reasonable isn’t as large as one might expect. There are also, I guess, a reasonable number (perhaps another 10,000, maybe more) of ‘textual followers’, people simply getting by reading the recaps (or maybe not even doing that).It’s not a large stretch of the imagination to assume that a number of vocal people with opinions on Luke & Noah don’t actually regularly watch the show.
Given that the Nielson ratings for ATWT haven’t exactly risen since the introduction of Nuke, and given that a new demographic supporting the couple has, it would be interesting to discover how Nuke-heads (perhaps that term will spread…) are getting their fix.